(a) A third-party licensee or student-athlete shall not enter into a contract for the commercial use of the student-athlete's publicity rights if the contract:(1) Requires the student-athlete to endorse, use, solicit, sell, market, advertise, promote, refer to, mention, display, or otherwise promote the name, image, logo, product, service, purpose, campaign, business, digital or physical address, or location of any third-party licensee or commercial entity during a varsity intercollegiate athletic practice, competition, or other activity;(2) Conflicts with a term or condition of a contract, policy, rule, regulation, or standard of the student-athlete's committed or enrolled institution of higher education; or(3) Involves the student-athlete's performance or lack of performance in athletic competition.(b) A contract in violation of this subchapter is void and unenforceable.Amended by Act 2023, No. 589,§ 3, eff. 4/11/2023.Added by Act 2021, No. 810,§ 1, eff. 1/1/2022.
Arkansas Legal Code