77965. (a) To prevent unfair trade practices that are detrimental to California’s cut flower industry, including, but not limited to, deception and misinformation, the commission shall annually specify the types and varieties of cut flowers for which it shall collect from producers who participate, and disseminate to these producers, market price information based on sales that have occurred.(b) The identity of each producer reporting the information and the information reported pursuant to this section and the provisions listed in Section 7920.505 of the Government Code shall be kept confidential and not made public under any circumstances. Information that gives industry totals, averages, and other similar data may be disclosed by the commission.(c) The procedure for the collection and dissemination of the information specified in this section shall be adopted by the commission and approved by the secretary.(Amended by Stats. 2021, Ch. 615, Sec. 132. (AB 474) Effective January 1, 2022. Operative January 1, 2023, pursuant to Sec. 463 of Stats. 2021, Ch. 615.)