(a) Each person licensed pursuant to this part may conduct or participate in advertisements within this state. Such advertisements shall be accurate, truthful and not misleading in fact or by implication.(b) No person or trust shall:(1) Directly or indirectly market, advertise, solicit or otherwise promote the purchase of a policy for the sole purpose of or with an emphasis on settling the policy; or(2) Use the words 'free', 'no cost' or words of similar import in the marketing, advertising, soliciting or otherwise promoting of the purchase of a policy.(P.A. 03-152, S. 12; P.A. 08-175, S. 15.)History: P.A. 08-175 deleted former Subsecs. (a) and (c) to (p) re viatical settlement advertising, redesignated existing Subsec. (b) as new Subsec. (a) and amended same by replacing former provisions with new language re advertisements, and added new Subsec. (b) re restrictions on advertising. (a) Each person licensed pursuant to this part may conduct or participate in advertisements within this state. Such advertisements shall be accurate, truthful and not misleading in fact or by implication.(b) No person or trust shall:(1) Directly or indirectly market, advertise, solicit or otherwise promote the purchase of a policy for the sole purpose of or with an emphasis on settling the policy; or(2) Use the words 'free', 'no cost' or words of similar import in the marketing, advertising, soliciting or otherwise promoting of the purchase of a policy.(P.A. 03-152, S. 12; P.A. 08-175, S. 15.)History: P.A. 08-175 deleted former Subsecs. (a) and (c) to (p) re viatical settlement advertising, redesignated existing Subsec. (b) as new Subsec. (a) and amended same by replacing former provisions with new language re advertisements, and added new Subsec. (b) re restrictions on advertising.
Connecticut Legal Code
§ 38a-465n
Connecticut Title 38a — Connecticut law
Source: https://www.cga.ct.gov/current/pub/chap_700b.htm#sec_38a-465n· Version 2026