§ 2-1208-32

32. Made in DC program. (a) There is established within the Department a Made in DC program, which shall: (1) Promote products created, manufactured, or assembled in the District; (2) Develop and promote the Made in DC brand name as an identifier of products created, manufactured, or assembled in the District; (3) Develop a logo for the Made in DC brand name to aid District-based businesses in marketing their products and to promote public recognition of the logo; (4) Raise awareness of and pride in products created, manufactured, or assembled in the District that carry the Made in DC logo; (5) Conduct a public awareness campaign, including producing public service announcements and distributing marketing materials, such as stickers, flyers, and digital logos, to promote the Made in DC brand name; (6) Coordinate with Events DC and Destination DC to market the Made in DC brand name and products created, manufactured, or assembled in the District to conventions, tourists, and major events; (7) Establish and maintain an online resource listing of products branded Made in DC; (8) Establish an application process to approve an eligible product created, manufactured, or

, and major events; (7) Establish and maintain an online resource listing of products branded Made in DC; (8) Establish an application process to approve an eligible product created, manufactured, or assembled in the District; provided, that the Department shall review each approval every 3 years to confirm a product's continued eligibility and revoke its approval for use of the Made in DC brand name of any product or DBB that no longer meets the requirements of this section; (9) Provide technical assistance and other support to help eligible makers utilize the Made in DC brand name, including: (A) Coordinating with the Department of Consumer and Regulatory Affairs to market the Program to eligible makers; and (B) Developing an interactive network to enable designers and makers to connect to spur local product innovation and partnerships; (10) Monitor the use of the Made in DC brand name to identify and stop the unauthorized use of the brand name and its logo; and (11) Develop criteria to evaluate on an ongoing basis the effectiveness of the Program. (b) The Department may engage a non-governmental organization with specific expertise in the District maker community to: (1) Assist

to evaluate on an ongoing basis the effectiveness of the Program. (b) The Department may engage a non-governmental organization with specific expertise in the District maker community to: (1) Assist the Department with the duties listed in subsection (a) of this section; (2) Identify makers who may be eligible to participate in the Program; and (3) Assess obstacles, if any, to the viability of the District maker community and make recommendations to address those obstacles. (July 1, 2016, D.C. Law 21-135, § 3, 63 DCR 7141.) Applicability Section 7007 of D.C. Law 21-160 repealed § 7 of D.C. Law 21-135. Therefore the changes made to this section by D.C. Law 21-113 have been given effect. Applicability of D.C. Law 21-135: § 7 of D.C. Law 21-135 provided that the addition of this section by § 3 of D.C. Law 21-135 is subject to the inclusion of the law’s fiscal effect in an approved budget and financial plan. Therefore that amendment has not been implemented.