'Advertising and promotional direct mail' means printed material that is direct mail, the primary purpose of which is to attract public attention to a product, person, business, or organization, or to attempt to sell, popularize, or secure financial support for a product, person, business, or organization. As used in this section, 'product' means tangible personal property, a product transferred electronically, or a service.As added by P.L.265-2013, SEC.3.
Indiana Legal Code