514B.18 False representation. A health maintenance organization, unless licensed as an insurer, shall not use in its name, contracts, or literature any words descriptive of an insurance, casualty, or surety businessor deceptively similar to the name or description of any insurance or surety corporationdoing business in this state. No health maintenance organization or any person on its behalf shall advertise or merchandise its services in a manner to misrepresent its servicesor capacity for service, nor shall it engage in misleading, deceptive or unfair practices withrespect to advertising or merchandising. This section does not exempt health maintenanceorganizations which are engaged in the business of insurance from regulation under theprovisions of chapter 507B. [C75, 77, 79, 81, §514B.18] Sat Dec 23 00:44:46 2023 Iowa Code 2024, Section 514B.18 (16, 0)
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