§ 727.11

727.11 Disclosure of information concerning use of videotapes — penalty. 1. Except as provided in subsection 2, a person engaged in the business of renting, leasing, loaning, or otherwise distributing for a fee videotapes or other like items toindividuals for personal use shall not disclose any information which would reveal theidentity of an individual renting, leasing, borrowing, or otherwise obtaining through thebusiness a videotape or other like item, except to the extent permitted by the individual asevidenced by the individual’s written consent or as otherwise provided in this section. 2. In the absence of consent, the information may be released in any of the following situations: a. To a criminal or juvenile justice agency only pursuant to an investigation of a particular person or organization suspected of committing a known crime. The information shall bereleased only upon a judicial determination that a rational connection exists between therequested release of information and a legitimate end and that the need for the informationis cogent and compelling. b. To the extent reasonably necessary to collect payment for the rental, lease, or other distribution fee for the

n and a legitimate end and that the need for the informationis cogent and compelling. b. To the extent reasonably necessary to collect payment for the rental, lease, or other distribution fee for the materials, if the individual has been given written notice that thepayment is due and the individual has failed to pay or arrange for payment within a reasonabletime after this notice. c. If the disclosure is for the exclusive purpose of marketing goods and services directly to the consumer. The person disclosing the information shall inform the customer in writingthat the customer may, by written notice, require the person to refrain from disclosing theinformation pursuant to this paragraph. 3. A person who violates this section commits a simple misdemeanor.88 Acts, ch 1256, §2; 89 Acts, ch 296, §89; 96 Acts, ch 1034, §64 Sat Dec 23 12:32:49 2023 Iowa Code 2024, Section 727.11 (15, 0)