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1. For the purposes of this article, the term 'itinerant vendor' shall mean a merchant, other than a merchant with an established retail store, who transports to a building, vacant lot, or other location, including a location where a fee is charged for the privilege of offering or displaying goods for sale and/or where a fee is charged to prospective buyers for admission to the area where goods are offered or displayed for sale, an inventory of goods for the purpose of offering or displaying such goods for sale, but shall not include persons who sell by sample, catalog or brochure for future delivery, or who make sale presentations pursuant to a prior invitation issued by the owner or legal occupant. 2. This article shall not be construed to pre-empt any municipality from adopting a local law, rules or regulations containing more stringent penalties than those provided in this article.