A pet insurer: (1) May not make any false, deceptive or misleading statement in the advertisement of a pet insurance policy. (2) Shall disclose in any advertisement regarding a pet insurance policy a statement as to whether the pet insurer will reduce coverage or increase premiums based on: (i) the insured's claim history; (ii) the species or breed of the pet covered under the pet insurance policy; (iii) the age of the pet covered under the pet insurance policy; or (iv) a change in the geographic location of the insured.
Pennsylvania Legal Code