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The purpose of this chapter is to promote the public interest, and the availability of long-term care insurance policies, to protect applicants for long-term care insurance, as defined, from unfair or deceptive sales or enrollment practices, to establish standards for long-term care insurance, to facilitate public understanding and comparison of long-term care insurance policies, and to facilitate flexibility and innovation in the development of long-term care insurance coverage. History —Aug. 29, 2011, No. 194, § 66.030, eff. 180 days after Aug. 29, 2011.