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The Executive Director of the Tourism Company shall be responsible for incorporating into the development of sustainable tourism, entities and organizations of the private sector such as: cooperative movement associations; environmental organizations; owners of inns, hostelries, hotels, lodgings in general; private travel organization agencies; and other institutions which are stakeholders in the industry. In order to make the incorporation of these private institutions viable, the Executive Director shall foster the granting of special incentives to owners of tracts of land contiguous to the natural areas with high ecological value in order to foster the development of sustainable (or green) enterprises that offer support services to the industry.\nHistory —Nov. 30, 2006, No. 254, § 11.