The Company shall incorporate into its promotional campaigns of Puerto Rico, elements of the island as an environmentally responsible destination, and upon attaining the objectives of the master plan, as a sustainable tourism destination. The Company shall pay special attention to the marketing of the ecotourism modality in and outside Puerto Rico, for being the modality which is most recognized internationally. The Company shall conform marketing strategies to market trends.\nHistory —Nov. 30, 2006, No. 254, § 13.
Puerto Rico Legal Code