21-64-2. Use of personality's right of publicity for commercial purpose without consent prohibited.No person may use any aspect of a personality's right of publicity for a commercial purpose during the personality's lifetime or for seventy years after the death of the personality without the express written consent of the personality, or if the personality is deceased without the express written consent of the personality's next of kin or other person or entity that owns the right of publicity. Source: SL 2015, ch 126, §2.
South Dakota Legal Code