58-17E-38. Advertisements to be truthful and not misleading.Any advertisement of a discount medical plan organization shall be truthful and not misleading in fact or in implication. An advertisement is misleading if it has a capacity or tendency to mislead or deceive based on the overall impression that the advertisement is reasonably expected to create within the segment of the public to which it is directed. Source: SL 2006, ch 257, §38.
South Dakota Legal Code