Requirements for disclosures in advertisements (a) A sponsor shall include in all advertisements or promotions in this State for pay-per-call services the following disclosures in a clear and conspicuous manner: (1) an accurate description of the message content and all material terms and conditions associated with the service; (2) the total price of the service, in a typeface and size as large and conspicuous as is the number to be called and displayed immediately adjacent to the number to be called, including: (A) the initial flat rate charge, if any;(B) the per-minute charge, if any;(C) the minimum per-call charge, if any;(D) any other charges, if any; and(E) where charges are assessed based in whole or in part on the length of the call, the average duration of a call to the service, or if the service is less than 24 hours old, a good faith estimate of the average duration based on the average duration of the similar services; (3) the sponsor’s name, address, and customer service number.(b) A sponsor shall include in all advertisements or promotions in this State for pay-per-call services directed at or likely to be of interest to minors a clear and conspicuous notice service number.(b) A sponsor shall include in all advertisements or promotions in this State for pay-per-call services directed at or likely to be of interest to minors a clear and conspicuous notice that parental consent must be obtained before a minor may dial the number. (c) No sponsor may use the word 'free' or similar terms to describe the pay-per-call service in any advertisement or promotion in this State. (Added 1993, No. 99, § 2.)
Vermont Legal Code