344.577 Advertisement or representation. (1) Definition. In this section, 'advertisement or representation' means any oral, written or graphic statement which is made in connection with the solicitation of the rental of a private passenger vehicle.(2) Damage waiver charge. If a rental company or an employee or agent of a rental company disseminates or makes in this state an advertisement or representation that includes a statement of the rental rate for a private passenger vehicle available for rent from a location in this state, the advertisement or representation shall also include a statement of the charge for any damage waiver offered by the rental company in conjunction with the rental of that private passenger vehicle and a statement that purchase of the damage waiver is optional.History: 1989 a. 328.
Wisconsin Legal Code